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Welcome to the first edition of Viximo's Virtual Goods Strategy Newsletter. This newsletter is for anyone interested in how to implement and grow virtual goods revenue. We'll cover strategic tips, links to valuable resources, and important industry news. Enjoy!
Viximo Webinar Series: Virtual Goods Primer
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Join us on Wednesday, August 12th at 2pm EST, 11am PST for the first episode of Viximo's Webinar Series. The subject of this webinar is "Virtual Goods Primer". For those thinking about implementing virtual goods, we will cover the history of virtual goods, key concepts to understand, the essentials you'll need to get started, and much more. This webinar is FREE for everyone.
Sign up here
Top 3 Reasons People Buy Virtual Goods
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Understanding why users buy virtual goods is the first step in implementing a highly engaging and revenue producing virtual economy. Here are the top 3 reasons why people buy virtual goods illustrated with example implementations.
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Who Buys Virtual Goods? It's Not Who You Think.
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Many new to virtual goods think that teens are the only active virtual goods buyers. This article digs into industry data to find the truth about what demographics are buying virtual goods.
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The Impact of Facebook's Payment Platform
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The Facebook Payment Platform will heavily alter the virtual goods landscape. Viximo examines what the impact will be for those selling virtual goods within the Facebook ecosystem.
Read more
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Brian Balfour
Co-Founder, VP Product Marketing
Brian is a serial entrepreneur and pioneer in the social networking and virtual goods industry.
P.S. Don't forget to sign up for Viximo's Webinar Series here.
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